Why Marketing for Search Engines is So Important

It is true that you can buy traffic to your site through paid search and advertisements, but in the end this will never give you the results you would get with natural traffic through the search engines. First of all, most adds are at the side of the page (on search engines and other websites), always away from the view of the of the people visiting the page. Just think about it yourself, how often do you look at the advertisements on the sidebar of people’s websites? On top of this, the links you receive though most advertisements don’t pass very much authority in googles eyes.

How to Get High Quality, Natural Traffic to Rank Higher the Search Engines

If you are looking to get traffic naturally on the other hand, there is much more scence and reason for the links you will receive. For instance, lets say you are in the music teaching indistry and you are looking to be found naturally in the search engines for the instruments you teach (guitar and piano in this case). He poceads to find high ranking sites that he could wright for that talk about either music, guitar, piano, or anything else that is relevant to guitar and piano (such as changing guitar strings, tuning a guitar or writing music for guitar). He can either contact them direcly or see if the site accepts guest posts. Also, when guest posting, make sure you get a link back to your site. This link will be relevant to Google because the topic on the page you did a guest post for (example: a guitar site) is simalar to the page you are linking to (example: your guitar services page). Google sees this as relevant. As a side note, you want to make sure you have Meta Keywords set up on your website before you go out getting links to make sure Google will know what your page is about.

I found that this is the best way to think about it: If someone who is well known for being a guitar writer or teacher suggests or likes another guitar teacher or writer that is less well known, they would naturaly recive some credibility. When google sees that “important people” are linking to your site that are well known in their fields, they see it as a vote for your site from an important person.

Why Marketing for Search Engines is So Important

• There are around 12 billion searches a month on search engines – It is an audiance you simpaly can’t ignore.
• Most people using search engines are in the mid to high income families (this would make scence due to computers being so expensive) – This means that the audiance of people you would be appealing to would be people who would be more likely to buy things.
• Natural search engine results have about twice as much visibility as advertisments on the same page
• Natural searches have about 1.5-2 times more actions, such as orders and page views, then paid advertisments – Basicly its free advertising that gives you better results then paid search, it just takes a bit more work

Why Marketing for Google is So Important

• Google has around 60% of the search engine market
• Yahoo is behind at about 20%
• Bing at around 10%

As you can see Google is twice as big as the second and third search engines put together. This makes google the ideal search engine to optimize your site for (at least in the United State – some users in countrys don’t use Google as much). Any questions and comments are welcome.

The image for this post was provided by Danard Vincente.